What puts the 'multi' in Multimedia?

The first time I understood what multimedia meant, I was watching Parks and Recreation when Tom Haverford, the show's fanciful entrepreneur, began to pitch his new business, Entertainment 720:

https://www.youtube.com/watch?v=zbKaPN-0NcM

So, his definition of multimedia includes......

Film production and radio

Record production

Youtube, Tweets, and Facebook statuses

DJ-ing

Pet funeral memorial videos

Rad visual effects

Interior Design

Catering

Okay, maybe Tom Haverford isn't the best reference for a definition. But I somewhat agree with him. Multimedia is multiple forms of media; it's not just boxed into TV, print, or radio.

"If you call it entertainment, we'll handle it!"- Tom Haverford

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!!SPOILER ALERT!! Entertainment 720 fails hilariously only two episodes later. If I had been their Creative Director, which is my dream job, I would've definitely helped them organize their pitch to clients, and developed a multimedia portfolio for their clients to see. Creating a portfolio is actually something I'm looking forward to in this class. To be a successful Creative Director, you have to understand all types of media, and I want my portfolio to reflect my knowledge and skills in addition to my creativity. I can't wait to diversify my portfolio and learn how to use multiple forms of media to engage the public. Who knows what I'll be able to create?