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Lay's Poppables
Make it Pop.
Poppables are the snack that provides that “pop” of fun and creativity for snack lovers all over the world. It's the only snack with its unique, light, and creative texture that provides, not only a blast of flavors, but a pop of fun to your snack routine! Poppables inspire a smile for the day and bring some positive energy to the party.
*This campaign was a group project completed in my Integrated Strategic Communication Capstone course. Although everyone contributed to the final product, I took the lead on writing the graphic design, big idea concept, target audience research and executions.
executions
The energetic, positive and fun tone of our campaign will be communicated through the bold colors and imagery associated with the pop art movement. Just as the pop art movement changed the traditional ideals of what art really is, our campaign will challenge cultural creatives to open their mind to a different kind of chip.
key insight
Cultural creatives love to celebrate individuality and creativity.
key consumer benefit
Poppables' multi-dimensional shape and light texture will challenge you to open your creative mind.
advertising objective
Persuade millennial cultural creatives that Lay’s Poppables are the most fun potato chip to fuel creative minds.
creative strategy statement
Convince cultural creatives that Lay's Poppables are innovative and inspiring enough to encourage their creativity and crafting.
advertising problem
Consumers don't think there's any reason to try a new version of their already favorite chip brand.
creative brief
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